I saw this advert in a cinema when I went there to watch a horror movie. Perhaps that was a clue; this too has a horror story, of cows!
Have a look:
According to the video, cows are employees here. They check-in every day, which also could mean union rules apply to them (If they are sick they can take day off!) They are provided with all kind of safety and hygiene stuff; they enjoy processing their own milk. They munch grass as snacks. When the “end product” butter comes out of assembly line cows certify “fit for human consumption”.!!
I have no idea if the butter company which made this advert treats the cows as queens. According to various other sources I read (and documentaries I watched), this is very far from the truth. Is it not simple to think, a company of dairy products cannot make profit, if they treat cows like their pets. Any ways, it’s up to ethical advertising bureau (if such thing exists) to decide.
I feel this is wrong for thousand and one reasons. First one is, cows are never employees, they are lifelong milk producing machines and finally meat. In order to ensure they continue to produce milk they are regularly and repeatedly made impregnated. Calculation is to produce get optimal number of offspring and optimal gallons of milk in a cow’s life time! Read this letter for understanding in Indian context.
No cow ever get retire from duty and die, they get slaughtered. Even in any remote corner of India (where cows are holy) they get slaughtered. Let me remind you, they won’t even have ability to walk, butchers drag them! I have personally witnessed this. So much for happy cow farm employee.
I could explain the other thousand reasons I talked about here, but that’s not the point. Internet is already filled with that information, only nothing has been done yet. That’s all.
If cows want to show something to humans, it’s not that video! That would be this photo:
There is some classification I made about food habits, keeping vegetarians in mind, with some information available over net. Here they are.
Fruitarians. – These people eat fruits, seeds and raw roots (sweet potatoes etc). The Hindu (including Buddhist and Janis monks) we heard, meditating in Himalayas and jungles are supposed to be eating only these. This category need not to be included, because I feel such people don’t exist now or did not exist.
Raw/living foodists Eat major part of the food uncooked, or just warmed. (Again this category wouldn’t have existed, if doctors dint ask them to do.
Brahmins – One of the loosing definitions in India. There is a special reason I categorized them separately, instead of naming them in vegetarians. They in addition to not eating meat, they also don’t eat onions (for the reason of, the organic fertilizers used in these farms are human wastes), papaya, chilly (since these are of Indian origin), sugar (since animal product is used to polish jagarry), boiled rice (since it is boiled twice) thus so many concepts. Some of them may be valid but most of them are outdated. For example. If sugar is not accepted, the leather products also shouldn’t get used. The food habits are driven by religious rules, not ethics. Dairy products are always OK.
Vegans. This is one of the concepts recently getting very popular in west. They don’t consume anything, which has something to do with animal. Along with not consuming meat, egg and dairy products, they don’t buy leather, wool, silk, honey etc. Ethics keeps these people on. If religiously some people fall into this category they are Jain and Buddhist monks.
Lacto vegetarians – those who don’t consume any meat but OK with dairy products. Vegetarians, what is referred in India (by caste and religions) are these. The argument is, milk is not a part of animal body and also they don’t get hurt, and the card runs here is – are all mammals are non-vegetarians? They do drink milk of its mother.
Lacto ovo vegetarians – Those who eat egg along with dairy products, but no meat. The argument is “egg is not animal, it dint born”, and the card played is – egg produced is not natural, these eggs don’t go and become chicken
Pesco – vegetarians (eat fish, no other meat), Pollo – vegetarians (eat no beef, but do eat poultry.) and all the possible combinations and permutations of above four might add up to… may be ten different food habits. However I don’t consider these as categories, since they are not backed by any strong arguments or ethics. Its just taste and allergies made them have those combinations. They are simply NOT vegetarians
Religious – NON – Vegetarians: these people give religious reasons to “not ” to eat some particular kind of meat. (Beef for Hindus, pig in Islam). However as an atheist, this concept does not make any since to me.
Non – vegetarians – anyone who dint restrict themselves to eat anything. Nice concept, but please spare Tom and Jerry.
Cannibals – You know them, yes Tax collectors.
Now if you ask me personally, I was mostly Lacto vegetarians and couple of years as Lacto ovo vegetarians. And I am trying to be a Vegan.